# İTÜ SPORFEST

Author: [Kaan Güneş](https://kgunes.com/)

Project page: https://kgunes.com/works/itu-sporfest

Disciplines: Event identity · Campaign · Print

Event identity, campaign and print design for İTÜ SPORFEST, which I co-founded and led all sponsorship efforts for.

## The visual world of an event I helped build.

I co-founded İTÜ SPORFEST and led all of its sponsorship efforts. Alongside that role, I designed the event’s visual world, carrying the energy of 3×3 basketball into a language of deep navy, gold accents, bold typography and the bee motif.

I carried that language across social announcements, crew shirts, the event programme and printed materials. The courtside banner brought the event identity and its sponsors together in the live setting, connecting the designs with the event I helped build.

## Project artwork

![İTÜ SPORFEST — Event identity · Campaign · Print](https://kgunes.com/images/itu-sporfest/sporfest-hero.avif)

![MVP disc and packaging](https://kgunes.com/images/itu-sporfest/sporfest-disc.avif)

![Printed event programme](https://kgunes.com/images/itu-sporfest/sporfest-program.avif)

![Courtside event banner](https://kgunes.com/images/itu-sporfest/sporfest-event.avif)

[İTÜ SPORFEST event film](https://kgunes.com/videos/itu-sporfest/sporfest-film.mp4)

![Crew shirt design](https://kgunes.com/images/itu-sporfest/sporfest-crew.avif)

![Committee recruitment announcement](https://kgunes.com/images/itu-sporfest/sporfest-recruitment.avif)