LocIn AI
A brand identity built from zero for LocIn AI, carried into the website through frontend collaboration.
From a blank canvas to a global-facing brand.
LocIn AI helps products reach people in different languages. I started with that idea and built its brand identity from the ground up: a translation-inspired symbol, clear typography and a restrained palette that gives the technology an approachable voice. The logo, social presence and campaign applications grew from the same visual language.
Once the identity took shape, I helped with the website’s frontend, working to bring that language into the digital experience. The process connected the brand’s first visual decisions with the way it appears on screen, giving LocIn AI a consistent presence from its introduction to its website.
