# Notmatix

Author: [Kaan Güneş](https://kgunes.com/)

Project page: https://kgunes.com/works/notmatix

Disciplines: Brand identity · Launch

A complete brand system created from the ground up for Notmatix, carrying one visual language from the logo through every launch touchpoint.

## A complete identity, built from zero to launch.

Starting with the logo, I designed Notmatix’s entire brand identity as one coherent system. The wordmark, symbol, typography, colour and layout principles were developed to express a brand that feels objective, consistent, fair, transparent and trustworthy.

For the launch, I carried the identity across every required format: flags, event backdrops, presentation materials, campaign assets and video. From the smallest logo application to the complete launch environment, I led and produced the visual rollout end to end.

## Project artwork

![Notmatix — Brand identity · Launch](https://kgunes.com/images/notmatix/notmatix-hero.avif)

![Launch identity in context](https://kgunes.com/images/notmatix/notmatix-cards.avif)

![Logo and identity system](https://kgunes.com/images/notmatix/notmatix-identity.avif)

![Notmatix app icon](https://kgunes.com/images/notmatix/notmatix-icon.avif)